We Are Seekers of Better
COL Employee Website
COL Outreach
Cherry Optical Lab's Marketing Reach
Our Marketing Team is often asked, "what do you guys do?" We know you all see the internal signage, which is sometimes humorous (when Adam allows!), the internal newsletters, giveaways, and texts, but that's not all that we do!
Did you know COL is featured in Nationwide physical and digital magazines? Our ads can be found on several sites including invisionmag.com, nysso.org, and throughout Tradeshow Digital newsletters. Our Sales team attends National Continuing Education Conferences all over the country! The number continues to grow each year as Cherry expands and puts more physical boots in different territories! We have COL branded tradeshow booths and tons of cool giveaways we distribute at these events as well. Our Sales Team rock these events by mingling with ECPs and sharing the Cherry Difference (maybe even the Koolaid too!).
We also email over 4,000 Eyecare Professionals from all over the United States our upcoming CE Events, information on our Sales Reps, and ways to get them to "See the Difference". On top of all of this, we maintain our websites and social platforms (even getting to do fun things like "12 Days of Baker"). COL has grown to over 250 employees, and has also gained two huge assets to the company, our COO and Director of Customer Experience. On top of all of that, we also Partnered with The Green Bay Packers! How cool is that?
As Cherry continues to grow, we strive to reach the same level of success with our marketing as our Lab displays daily. Sharing the projects we work on that are displayed all over the country is exciting and we wanted you to see all the ways Cherry grows outside of these lab walls.
Nationwide Publications
Invision Magazine
Invision Magazine distributes 30,200 physical magazines to practicing optometrists, ophthalmological practices, and dispensaries throughout the year.
Nationwide Events
National CE Events
Attending Conferences across the country allows for quality interactions, opportunities to share how amazing Cherry Optical Lab truly is, and to continue learning about the industry. We are honored to be a booth in each Conference and to share Cherry with the world.
Cherry Optical Lab attends over 12 National Conferences and Continuing Education Events annually. Our skilled Sales Consultants bring their love of the industry and their decades of knowledge to each event and we are honored to be represented by such phenomenal human beings. We truly are happy people inside and outside the lab - and clear across the country!
Nationwide Reach
Partnering with the Green Bay Packers
Becoming a Partner with the Green Bay Packers is an honor as a company. We share a lot of the same core values as the Packers - humble beginnings time honored tradition and values, hard work and dedication.
